Sber Smart TV — visualization of the device ecosystem.

Sber continues to expand its line of smart devices, and the new Sber Smart TV has become an important part of this ecosystem. We created a series of visualizations to showcase the device in different scenarios and emphasize how naturally it integrates into everyday life.

Our task was not only to deliver classic product renders but also to build atmospheric interior scenes

We developed several scenarios: bright interior , dark living room  and children’s room.

The main focus of the project was colored lighting and atmosphere, allowing the TV to be perceived as a living element of the space rather than just a piece of technology.

Special attention was given to the ecosystem: along with the TV, we visualized SberBox 2, the remote, and packaging.

The key emphasis of the project was on light and the ambience of colored illumination — making the technology feel less like an abstract gadget and more like a natural part of the home.