Identity for the bakery
Hlebopech is a bakery based in Novosibirsk. In addition to baking they also make sandwiches, desserts and coffee. There's a bench next to the entrance of the bakery where one can take a rest and have a snack. We have designed a logo and an identity instruments for the bakery.
Logo shape is made with the use of soft, round forms that will set up the consumer for a friendly, nice atmosphere and will bring him to a roundness of the main product. The tail of the «б» also shows that this is something that’s made of wheat.
To unify the communication materials of the bakery we made a system of the illustration production, the use of them in advertising and communication carriers and few working examples.
llustrations are based on a primitive forms. Let’s make few layouts, for example for bicycle and tablet lottery:
Here we have a bright visual that shows the advert very clear and readable.
Works good with photos also.
The «FF.Hlebopech» numeric font was designed also for price-lists and offers.
To make it easier to work with new brand we made a guide for the designers.
Art Directors: Danil Kartashev, Ilya Gureev, Egor Guliyev
Design: Pasha Palenin, Artemy Medyantsev, Pasha Marin
Modelling and rendering: Ilya Gureev, Danil Kartashev
Project Manager: Boris Skok