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Identity for the bakery

27 November 2016

Hlebopech is a bakery based in Novosibirsk. In addition to baking they also make sandwiches, desserts and coffee.
There's a bench next to the entrance of the bakery where one can take a rest and have a snack. We have designed
a logo and an identity instruments for the bakery.

Logo shape is made with the use of soft, round forms that will set up the consumer for a friendly, nice atmosphere and
will bring him to a roundness of the main product. The tail of the «б» also shows that this is something that’s made of wheat.



To unify the communication materials of the bakery we made a system of the illustration production, the use of them in advertising
and communication carriers and few working examples.








llustrations are based on a primitive forms. Let’s make few layouts, for example for bicycle and tablet lottery:


Here we have a bright visual that shows the advert very clear and readable.




Works good with photos also:




The «FF.Hlebopech» numeric font was designed also for price-lists and offers.




To make it easier to work with new brand we made a guide for the designers.


Art Directors: Danil Kartashev, Ilya Gureev, Egor Guliyev
Design: Pasha Palenin, Artemy Medyantsev, Pasha Marin
Modelling and rendering: Ilya Gureev, Danil Kartashev
Project Manager: Boris Skok

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