Open it with us! Rebranding for the Elektronniy Gorod

26 November 2018 | Rebranding of a telecom provider

Telecommunication company Elektronniy Gorod works in the Novosibirsk market since 2003.
Its network has already covered 93% of the city. The brand has long gone beyond classic internet
and tv provider. The company develops digital home services: smart intercoms, video surveillance
of the adjacent territory, sensors of tranquility. You can manage the elements of a digital home,
as well as pay for the company’s services through specially developed mobile application.

Digital environment prevails over offline, forming new challenges for the company.
This requires updated visual solutions, as well as more elements of visual identity.
Feel Factory created a visual system designed to solve these problems. At the same time,
we carefully treated the previous image of the Electronic City. The updated identity is an
organic continuation of the brand development.

Each person makes discoveris - in himself or in the outside world and almost always
it’s a fascinating experience associated with the experience of vivid emotions and feelings.

Project team

Client: Elektronniy Gorod
Art Director: Danil Kartashev, Dima Kolchan
Design: Dima Kolchan, Max Krotov, Danil Kartashev, Mikhail Dubro, Alexander Goncharov, Max Oz
Lettering: Rodion Ilyuhin
CGI: Sergey Egorov, Lera Egorova, Danil Kartashev
Project Manager: Lili Zhukova, Denis Vivdenko

John West—Made by Ocean
Prokhorov’s confectionery
Electronic Beach