Ceramic tableware from the Urals

5 June 2017

ELK Ural Keramika - company, selling ceramic crockery.

Materials for production are mined in the bowels of the Urals. The company focuses on the market of cafes,
bars and restaurants in Russia and abroad.

In this identity we delivered the image and atmosphere of the Urals, designed the identifiction system
with the use of simple visual images of forest, water, mountains.

Using simple shapes and placing in some of them living textures, helps to maintain memorable visual image of the company.
Pattern system helps to create advertising materials fast and makes it easier to work with identity.



For branding tableware we made stamps, based on created visual images.

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Art Director: Dima Kolchan
Design: Dima Kolchan, Max Krotov
Modeling and rendering: Danil Kartashev
Project Manager: Lili Zhukova

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