Simply. Emotionally. Cheerfully.
Rebranding of the coffee shop chain
Bodriy Den - the federal chain of coffee shops. Now in Russia there are more than 170 points
from Vladivostok to Moscow. The task that we formulated together is facelift of identity,
refreshing and streamlining the image of the brand. How facelift turned into rebranding
can be read in separate description of the process.
Simple. Emotional. Cheerful.
From these three definitions there is a solid, strong and modern identity.
We got rid of everything superfluous in order to speak in plain language.
Emotions help bring a key message.
Half a liter of coffee is drunk only by psychos - a big cool cup for them!