Simply. Emotionally. Cheerfully.
Rebranding of the coffee shop chain

06 June 2018 | Coffee shop chain rebranding

Bodriy Den - the federal chain of coffee shops. Now in Russia there are more than 170 points
from Vladivostok to Moscow. The task that we formulated together is facelift of identity,
refreshing and streamlining the image of the brand. How facelift turned into rebranding
can be read in separate description of the process.

Simple. Emotional. Cheerful.
From these three definitions there is a solid, strong and modern identity.

We got rid of everything superfluous in order to speak in plain language.
Emotions help bring a key message.


Half a liter of coffee is drunk only by psychos - a big cool cup for them!

Project team

Client: Bodriy Den
Art Director: Dima Kolchan
Design: Dima Kolchan, Max Krotov, Danil Kartashev, Ilya Gureev, Pasha Marin
Animation: Max Krotov, Max Oz, Sasha Goncharov
Photographer: Mikhail Dubro, Max Oz 
Process: Boris Skok
Project Manager: Denis Vivdenko

Kaspersky Calendar 2021
Come out in color
INDIGO — Identity for a shoe brand