New Year's advertising campaign
To move on
Of course, the quality of services is growing, and new record speeds are emerging. But as if this was something taken for granted, and I didn’t want to talk about numbers for the holidays. Therefore, we were given the task to take into account the emergence of a new speed and dynamics of development, but not to write about them.
Another feature that influenced the style: this year, static is not placed in the most flashy places of the city, so the visual should be as eye-catching as possible. Like graffiti :)
Therefore, we decided to use a bright illustration, large letters, and dynamic animation. Wherever this visual is located, it will attract attention
Animation and merch
We have prepared a short animation for digital media, and a stylish merch for employees
Animation for the cinema
We have added music and a speaker’s voice separately for the cinema and launcher
Sketches and searches
Client: Elektronniy Gorod
Art Director: Danil Kartashev
Producer: Denis OvechkoIllustrators: Dasha Cherkasova, Pavel Voznuk, Ivan Mirozyan
Lettering: Dasha Cherkasova
Copywriter: Nastya Kitikova
Motion Design: Ivan Mirozyan
Graphic Design: Kirill Anferov
Sound Design: Denis Ovechko
Vladimir Vorsin
