Yandex Ecom Openair 2025

The second season of Yandex’s summer festival — a space where business and music meet, merging a professional conference with a large open-air event.

Our task was to rethink the festival’s symbol and create a visual system that unites brand aesthetics, a new audience, and the event’s vibrant atmosphere.

We developed key visuals and animated videos featuring digital sunflowers — the main symbol of the Openair. One central sunflower and four additional ones became the heroes of the identity. They were complemented by metaphorical particles — «nutrients» and «organisms» — adding motion, depth, and a sense of a living ecosystem.

This is how the new image of the festival emerged — bright, digital, and holistic.

The Sunflower — the core of the festival,
a growth point and a center of attraction

Different sunflower forms symbolize
the diversity of business directions.

“Nutrients” and “Organisms”

How it was.

The festival took place in Moscow at Khlebzavod No. 9.

Key visuals in the context
of animation

work in progress