Snoonu — Ramadan Brand Activation

Insight

Ramadan is not only about daily rituals, but also about community, generosity, and the emotional rhythm of the season. For Snoonu — a brand that delivers everything you can imagine — it was the perfect moment to shift from pure functionality to cultural resonance.

Challenge

How do we visually transform a delivery platform into something that feels like part of the Ramadan experience, while staying true to Snoonu’s identity as a modern, innovative service?

Approach

Feelfactory team together with the Snoonu team, crafted a multi-touchpoint design approach:

 • App experience: Adapted the iconography to reflect Ramadan aesthetics and designed a new splash screen anchored in the key visual.

 • Brand system: Created the main key visual that tied the campaign together, embedding the atmosphere of Ramadan into Snoonu’s universe.

 • Customer delight: Snoonu produced special-edition delivery boxes, turning every order into a festive, emotionally charged brand moment.

Impact

By integrating cultural codes with brand touchpoints, Snoonu didn’t just deliver products — it delivered a feeling of belonging. The brand became part of daily rituals, strengthening emotional ties with customers during the most significant month of the year.