Look In a New Way — bright advertising campaign
Elektronniy Gorod TV is a service for viewing TV and Internet content with a recommendations
option and a video selection system.
The task of the advertising campaign is to consolidate in the Novosibirsk market due to the image
component of the brand. External broadcast in the city is a teaser for further disclosure on social
networks, where users are told advantages and new features of Elektronniy Gorod TV.
The agency chose aesthetics of technology as a visual component and human emotions
showing it in a variety of vivid images. The slogan reflects the direction in which the company works —
to create new television viewing format.
Client: Elektronniy Gorod
Art Director: Danil Kartashev
Design and animation: Sergey Egorov, Danil Kartashev, Max Oz, Victor Shulgin
Project manager: Denis Ovechko