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Identity for the streetwear store

19 March 2016

My Size is a street and basketball wear store which distributes K1X, Adidas, Mitchell&Ness and other.
We designed logo and identity instruments.

All of us love good old movie «Back to the future» which made us love it's charismatic main characters.
When the guys from My Size came to our studio and told us about their emerging business we couldn't help but think about
the quantum drive which was so like the «Y» sign, about the future and the sneakers with Velcro and flying skate - all these things
have led us to create bright and such familiar and catchy street style. This combination of brightness, depth and powerful sports
charge awakened an inexhaustible energy and style power!

We made a unique font and lots of small details for an identification system of the brand in it's environ:
shimmering LEDs illuminate sharp symbolics in the shopwindow and it's easy to set eyes on it from the street, lacquering
of the brand pattern brings shine to the printed materials, brand packaging adds some pleasant tactile sensations.
Altogether, it's really hard to pass this style.




Art Directors: Ilya Gureev, Dima Kolchanov
Design: Dima Kolchanov, Ilya Gureev
Modelling and rendering: Ilya Gureev, Danil Kartashev
Project Manager: Natasha Zalesskaya

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