
Illustrations for the new visual communication
style of IVI
Illustrations for the new visual communication style of IVI
The popular online cinema IVI underwent a rebranding.
As part of this update, we developed a new graphic system with the IVI design team that includes several sets of illustrations. They are used for various tasks, from key images to emojis.

We created over 100 illustrations that blend perfectly with the new service style and logo shape. These soft and bright illustrations, executed in corporate colors, emphasize the cozy atmosphere of the online cinema in all audience touchpoints, from the digital product itself to newsletters and personalized recommendations.















The smallest details were not overlooked: the new IVI style features unique emojis that help communicate with users more effectively and personally.


Illustrations with hands have become an integral part of the updated set of graphic elements, adding a more human and personal touch to communication.


IVI offers users special subscription offers and promotions. We have prepared unique colorful illustrations that accompany each offer to subscribe advantageously.

Producer: Denis Ovechko
Art Director: Danil Kartashev, Alyona Vedernikova
Creative: Alyona Vedernikova, Daria Cherkasova, Nastya Kitikova,
Illustrations: Daria Cherkasova, Nastya Kitikova, Ivan Mirozyan
3D: Vasily Nesklada, Konstantin Sofronov, Daria Cherkasova, Kirill Anferov, Alyona Vedernikova,
Motion design: Ivan Mirozyan
Sound: Denis Ovechko
Design Director: Mitya Osadchuk
Art Director: Rinat Seifutdinov
Deputy Design Director: Igor Ryzhov