Character set for the new visual communication style of IVI

The popular online cinema IVI underwent a rebranding.

As part of this update, we developed a new graphic system with the IVI design team that includes several sets of illustrations.

They are used for various tasks, from key images to emojis.

In the previous tasks, subject illustrations were used to solve problems, and a dinosaur character was created specifically for the children’s profile. However, in this set, each illustration represents a function and tells a story with emotions. As a result, characters were more prominently featured, and movie references were utilized.

Project team

FEELFACTORY

Account Director: Denis Vyvdenko
Producer: Denis Ovechko
Art Director: Danil Kartashev, Alyona Vedernikova
Creative: Alyona Vedernikova, Daria Cherkasova, Nastya Kitikova, Denis Ovechko
Illustrations: Daria Cherkasova, Alyona Vedernikova, Ivan Mirozyan
3D: Daria Cherkasova, Konstantin Sofronov, Vasily Nesklada, Kirill Anferov, Alyona Vedernikova

IVI

Design Director: Mitya Osadchuk
Art Director: Rinat Seifutdinov
Deputy Design Director: Igor Ryzhov

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