Identity for a shoe brand

The brand of children’s footwear  Indigo Kids got a new image - bright, emotional and cheerful.
A simple system of communication with graceful letters and a neat layout made it possible to accent
on simplicity and accessibility, and the brightness of colors conveys explosive child energy.

Everything is as simple and convenient as possible - the letters do their job.

Was - Became

The agency made templates for catalogs and came up with a system for filing photos of products.
We also show examples of branding on different media.

An example of print advertising using elements of corporate identity.