Identity for a shoe brand
The brand of children’s footwear Indigo Kids got a new image - bright, emotional and cheerful.
A simple system of communication with graceful letters and a neat layout made it possible to accent
on simplicity and accessibility, and the brightness of colors conveys explosive child energy.
Everything is as simple and convenient as possible - the letters do their job.
Was - Became
The agency made templates for catalogs and came up with a system for filing photos of products.
We also show examples of branding on different media.
An example of print advertising using elements of corporate identity.
Client: INDIGO Kids
Art Director: Dima Kolchan
Design: Dima Kolchan, Max Krotov
Project Manager: Denis Vivdenko