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Identity for a reality quest

28 April 2015

Favn — spine-chilling reality quests.


The main metaphor of the brand Favn is a shadow play, the place where the plot disclosing through the play of light and optic illusions.
The format of the quest is kind of unique — the atmosphere and emotions are put in the first place, it’s not like a series of a logic puzzles.


The stylistics is defined by this priority - the mixture of screaming acid green and noir variations. Logo represents gravure illustration — 
collective image of mythological character Favn.



There are few versions of the logo that can be used depending to the application area.





To easily identify new quests we made some rules of icon creating that will convey the quest details.









The gift certificates are made of themed items painted green.
It brings pleasure to make a present of such certificate and to keep it as a memory, unlike a paper one.








Art Director: Egor Guliyev
Design: Egor Guliyev, Andrew Uhanev, Pasha Palenin, Artemy Medyantsev
Photographer: Danil Kartashev
Project Manager: Boris Skok

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