School sucks. Together, Possible Moscow and OZON showed how students are happy about the new school season
16 August 2020
| Advertising campaign for a digital hypermarket
Traditionally, before the new school year, we see the happy faces of schoolchildren in advertising campaigns. But we decided to show the truth: for schoolchildren, waiting for the first of September is drama, tragedy and boredom.
Project team
FEELFACTORY
Art-Director: Pavel Marin
Photographer: Dmitriy Petreev
Retouching: Alina Steblecova
Photographer assistant: Misha Dubro, Denis Ovechko
Подбор реквизита: Lilly Zhukova, Denis Ovechko
Producer: Denis Vivdenko
POSSIBLE GROUP
Creative Director: Artem Filimonov
Copywriter: Dmitriy Losev
Account Director: Agunda Baeva
Senior Account Manager: Darya Mansurova
Copywriter: Dmitriy Losev
Account Director: Agunda Baeva
Senior Account Manager: Darya Mansurova
OZON
Marketing Director: Oleg Drozhok
Head of Marketing Communications Department:
Maria Nikolaeva
Marketing Communications Manager:
Ekaterina Savickaya
Head of Marketing Communications Department:
Maria Nikolaeva
Marketing Communications Manager:
Ekaterina Savickaya
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