School sucks. Together, Possible Moscow and OZON showed how students are happy about the new school season

16 August 2020 | Advertising campaign for a digital hypermarket

Traditionally, before the new school year, we see the happy faces of schoolchildren in advertising campaigns. But we decided to show the truth: for schoolchildren, waiting for the first of September is drama, tragedy and boredom.






Project team
FEELFACTORY

Art-Director: Pavel Marin
Photographer: Dmitriy Petreev
Retouching: Alina Steblecova
Photographer assistant: Misha Dubro, Denis Ovechko
Подбор реквизита: Lilly Zhukova, Denis Ovechko
Producer: Denis Vivdenko

POSSIBLE GROUP

Creative Director: Artem Filimonov
Copywriter: Dmitriy Losev
Account Director: Agunda Baeva
Senior Account Manager: Darya Mansurova

OZON

Marketing Director: Oleg Drozhok
Head of Marketing Communications Department:
Maria Nikolaeva
Marketing Communications Manager:
Ekaterina Savickaya

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