Identity for the copywriting studio Sila Slov
Every text consists from words (word Slov in Russian). The better copywriter choose words the better text works. And then these words have a power (word Sila in Russian) - a Power of Words (Sila Slov). There is a direction in which you should use this power and that’s why there’s a vector sign. We designed a naming, a logo and a laconic identity.
This is the logo. It’s simple and clear. It is a word. It consists only from typography signs.
It is perfect face for the company, working with texts, isn’t it?
And this is a sign of a Sila Slov. The power is recognized here from the first sight. It looks like the symbol F in Physics, which means power.
The main focus goes to main product — text. All the rest design instruments are made only for the clarity of the meaning.
Situations, in which it is necessary to decorate or add some mood nonverbally, are una-voidable.
Beautiful, dynamic and contrasty pattern, reminding syntax signs, fits perfect for this.
Art Directors: Egor Cherkasov, Dmitriy Kislitsyin
Design: Egor Cherkasov
Project Manager: Boris Skok