Strizhi Art Development

Architecture is often compared to frozen music. But the symbol of the current moment cannot be a frozen form — it is no coincidence that it is «current». In this concept, we presented the Strizhi's advertising campaign as a series of abstract interactive canvases created in collaboration with architects and viewers, whose gaze clings to the details of interiors and facades of houses

Our goal was to create something unique and exciting in the development market, which could be contrasting, reflect the spirit and aesthetics of the updated brand positioning.

We looked for intersections between the shapes of the logo and the geometry of facades and interiors, and used them as references for our abstract paintings, using popular building materials — concrete, glass, stone and metal.

This concept allowed us to create visual images that move and change with the viewer’s gaze, creating a new visual impression. We used shapes and textures inspired by architecture to create dynamic and interactive