Animated screensavers for the Sber ecosystem

The New Year mood does not appear by itself — it needs to be created.
But how to create it for hundreds of thousands of smart device users Sber at the same time?

To solve this problem, together with the brand team, we have created a series of animated screensavers from New Year's symbols, which are going to number 2022. With their help, we wanted to surprise the audience, make them smile, and most importantly, share the holiday with them.

Some figures refer us not only to the new year, but also to the services of the Sber ecosystem: delivery of ready-made food and cool mineral water, holiday playlists of Sberbank Sound and a collection of New Year's movies of the OKKO online cinema.