The King and the Fool — visual support for the series for Kinopoisk
The series The King and the Fool is a punk fairy tale about two musician friends and a unique fantasy world that they created in their songs. This is how the guys from Kinopoisk described the series.
The action of the series alternately takes place in two worlds, real and imaginary. Together with the creative team of Kinopoisk, we presented the series as an old collection of fairy tales that could exist in the world of songs of the King and the Fool. This visual metaphor is supported by characteristic engravings, which were often used to decorate ancient books.
The original logo of the group is easily recognized in the logo of the series. To emphasize the metaphor of the book, they made it more etched and similar to the impression on the cover of a folio.
The logo exists in several versions, for different use situations. Including the English-speaking one, which retains the audacity and dynamics of the Cyrillic version and fits well into both the style of the series and the style of the group itself.
Before assembling the Olympic, the King and the Fool conquered countless underground bars, recreation centers, kitchens, garages and entrances. On the main poster, the musicians are standing in one of the places where it all began: the shabby St. Petersburg front. In its design, you can see either the remains of pre-revolutionary luxury, or the decorations of the castle: a stained glass window and a broken statue. The Buffoon, the main antagonist of the series, looks out from behind the railing.
Each key character has its own character-a poster on which the hero is in a concert or fairy-tale image against the background of a unique stained glass window depicting himself.
Art Directors: Ilya Gureev, Danil Kartashev, Pasha Marin
Producer: Denis Ovechko
Account Director: Denis Vivdenko
Illustrator: Dasha Cherkasova
Graphic Design: Kirill Anferov, Dasha Cherkasova
Retouch: Kirill Anferov, Alina Stebletsova
Creative: Boris Skok
3D: Vasilii Nesklada, Konstantin Sofronov, Ivan Wurtenberger
Lettering: Alsou Balaneva
Creative: Margarita Yatskevich, Nastya Semenova
Producers: Leila Katybekova, Nikita Divaev