"King and Jester" - A Visual Campaign for Kinopoisk's Series
The series "King and Jester" is a punk fairytale that revolves around two musician friends and the unique fantasy world they have crafted in their songs. This is how the series was described by the folks at Kinopoisk.
The storyline of the series unfolds alternately in two worlds: the real world and the imaginative realm. In collaboration with the creative team at Kinopoisk, we envisioned the series as an ancient collection of tales that could exist within the universe of King and Jester's songs. This visual metaphor is reinforced by distinctive engraved illustrations, reminiscent of the embellishments often found in ancient books.
Logo
The series logo unmistakably reflects the original logo of the band. To accentuate the book metaphor, we made it more engraving-like, akin to an imprint on the cover of a folio.
The logo comes in various versions, suitable for different use cases, including an English version that retains the boldness and dynamism of the Cyrillic version, seamlessly fitting the series' style as well as the band's aesthetic.
Main Poster
Before conquering the Olympic Stadium stage, King and Jester conquered countless underground bars, cultural centers, kitchens, garages, and house entrances. On the main poster, the musicians stand in one of the places where it all began: a worn-out St. Petersburg hallway. Its decor reflects either remnants of pre-revolutionary luxury or castle embellishments - stained glass and a broken statue. Peering over the railing is the Jester, the series' main antagonist.
Character Posters
Each key character has their own character poster, depicting the character in a concert or fairytale guise against the backdrop of a unique stained glass window featuring their own image.
Client: Kinopoisk
Art Directors: Ilya Gureev, Danil Kartashev, Pasha Marin
Producer: Denis Ovechko
Account Director: Denis Vivdenko
Illustrator: Dasha Cherkasova
Graphic Design: Kirill Anferov, Dasha Cherkasova
Retouch: Kirill Anferov, Alina Stebletsova
Creative: Boris Skok
3D: Vasilii Nesklada, Konstantin Sofronov, Ivan Wurtenberger
Lettering: Alsou Balaneva
Creative: Margarita Yatskevich, Nastya Semenova
Producers: Leila Katybekova, Nikita Divaev
