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Identity for the accessories stores chain

20 June 2014

Crocodile is an ancient reptile and it became a main character of a huge number of legends and religions.
But a special place it took in American Indian’s beliefs. We were inspired by Indian ornaments,
when we created visual image for the Crocotari.

It is well-known that New York is the world’s capital of accessories. It is the place with the largest concentration of accessories companies.
Laconic minimalism of the city and it’s habitat directed us to make such visual communication.

Men’s collections of accessories are represented by a crocodile, women’s — by a birdie Tari.



Logo variation without a frame, sign and brand colours.


Art Directors: Egor Cherkasov, Dmitriy Kislitsyin
Design: Egor Cherkasov
Project Manager: Dmitriy Kislitsyin

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