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Identity and menu for smoothie bar Bia

19 September 2016

Bia is a bar with fruit cocktails, located in Lagos, Nigeria. They sell fresh juices, smoothies and frozen yogurts.
We designed an identity and visuals for menu-boards.

All the cocktails are made from fresh berries and fruits and that's why we made such a lively lettering and juicy compositions
which became a part of a new brand's image.


To avoid using stock images and provide social media content and POS materials a photoshoot was held in Lagos.

In product visuals we showed a composition of each cocktail — it helps to make a choice based on favourite ingredients.
The cocktails were made and photographed in Novosibirsk with the use of the technical card provided by the client.




Art Directors: Ilya Gureev, Egor Guliyev
Design: Ilya Gureev, Danil Kartashev, Pasha Palenin, Sergey Egorov, Alina Stebletsova, Nikita Raizvih
Modelling and rendering: Ilya Gureev, Danil Kartashev
Photographer: Pasha Marin
Project Manager: Alina Stebletsova

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Identity and menu for smoothie bar Bia
19 September 2016
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