Identity and menu for smoothie bar Bia
Bia is a bar with fruit cocktails, located in Lagos, Nigeria. They sell fresh juices, smoothies and frozen yogurts.
We designed an identity and visuals for menu-boards.
All the cocktails are made from fresh berries and fruits and that's why we made such a lively lettering and juicy compositions which became a part of a new brand's image.
To avoid using stock images and provide social media content and POS materials a photoshoot was held in Lagos.
In product visuals we showed a composition of each cocktail — it helps to make a choice based on favourite ingredients. The cocktails were made and photographed in Novosibirsk with the use of the technical card provided by the client.
Art Directors: Ilya Gureev, Egor Guliyev
Design: Ilya Gureev, Danil Kartashev, Pasha Palenin, Sergey Egorov, Alina Stebletsova, Nikita Raizvih
Modelling and rendering: Ilya Gureev, Danil Kartashev
Photographer: Pasha Marin
Project Manager: Alina Stebletsova