24 January 2025 | A set of product illustrations

A set of characters
for the online cinema IVI

As part of this project, we have developed a series of 3D avatars for online cinema user profiles. The main idea was to stylize popular movie characters through images of animals. For example, the Terminator is represented as a bear, Indiana Jones as a bird, and the Godfather as a wolf.

The process included several stages, starting with text associations to select the most recognizable characters and their corresponding animals. Next, we created sketches in 2D, then the final 3D models were developed based on these sketches.

Project team
FEELFACTORY
Client: IVI
Account Director: Denis Vivdenko
Producers: Denis Ovechko, Kata Kalmykova
Art Directors: Danil Kartashev, Alena Vedernikova
Creative: Alena Vedernikova, Dasha Cherkasova, Nastya Kitikova, Denis Ovechko
Illustrators: Dasha Cherkasova, Alena Vedernikova, Ivan Mirozyan, Pavel Voznuk
3D: Danil Kartashev, Dasha Cherkasova, Alena Vedernikova
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