Coffee shop chain rebranding

6 June 2018

Bodriy Den - the federal chain of coffee shops. Now in Russia there are more than 170 points
from Vladivostok to Moscow. The task that we formulated together is facelift of identity,
refreshing and streamlining the image of the brand. How facelift turned into rebranding
can be read in separate description of the process .

Simple. Emotional. Cheerful.
From these three definitions there is a solid, strong and modern identity.

We got rid of everything superfluous in order to speak in plain language.
Emotions help bring a key message.

Half a liter of coffee is drunk only by psychos - a big cool cup for them!

Client: Bodriy Den
Art Director: Dima Kolchan
Design: Dima Kolchan, Max Krotov, Danil Kartashev, Ilya Gureev, Pasha Marin
Animation: Max Krotov, Max Oz, Sasha Goncharov
Photographer: Mikhail Dubro, Max Oz 
Process: Boris Skok
Project Manager: Denis Vivdenko

Euforia de Flores
Euforia de Flores
Visual identity for flower delivery service
8 September 2018
Visual for beauty saloon
11 June 2016
Na Uglyah (On Charcoals)
Na Uglyah (On Charcoals)
Restaurant identity
22 September 2017
Visuals for the dental clinic
17 March 2015
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call +48 735 619 973 or fill the form: