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Burger King on fire, Thai McDonald’s and other awardee in “Print and Publishing” of Cannes Lions 2017

2 July 2017 — Danil Kartashev

The most authoritative festival in advertising industry took place in Cannes. Feel Factory studio made a short-list of the most interesting and award-winning works, which were presented on Cannes Lions.

 

The main prize was won by David from Miami with their hot (in all senses) campaign Burning Stores, made for Burger King. They used real pictures of fire, which took place at real Burger King. The agency found a thing - restaurants of Burger King were in fire more often, than McDonald’s and the main reason was a flame grill. They made a visualization of the slogan Flame grilled since 1954. Burger King continue to maintain their outrageous advertising image. As say representatives of the company, nobody suffered during the fire. The pictures were made by reporters during incident.

 

 

Different nominations’ awardee

 

Gold for Ogilvy & Mather for Kiwi shoe cream.

 

 

COLENSO BBDO offered to replace grown children in Pedigree ad.

 

 

Bright key visuals for Havaianas by ALMAP BBDO. The agency designed a package, which delivers summer atmosphere and joy.

 

 

Renault ZOE electric car charge is so fine, that passengers can dive into long discussions on different topics. Creative from Publicis Conseil.

 

 

Y&R Madrid agency with an Opel Movano ad.

 

 

The best of the worst pictures in Getty Images photobank campaign by Argentinian DDB.

 

 

Nutcase helmets in charismatic illustrations by The Community Agency.

 

 

McDonald’s in night Bangkok by Thai TBWA.

 

 

Pronto Cafe campaign by Ray Production.

 

 

Powerful craft for a company, which produces toys and board games by Parisian DDB.

 

 

There’s something worthwhile in the short-list also. 

 

Prints for JBL by Cheil Worldwide Hong Kong.

 

 

Healthy food ad for HILL’s by Red Fuse Communications.

 

 

ADS company produces tableware, kitchen utensils and electric appliances. Illustration by Amber China.

 

The full list can be seen on the official website.